10 Effective Tips for Content Marketing Strategy

28 Aug, 2017

10 Effective Tips for Content Marketing Strategy < SEO Tips

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to:

Attract attention and generate leads
Expand their customer base
Generate or increase online sales
Increase brand awareness or credibility
Engage an online community of users

Digital content marketing is a management process that uses electronic channels to identify, forecast, and satisfy the content requirements of a particular audience. It must be consistently updated and added to in order to influence the behavior of customers.

1. Use Analytics to Find Top Channels

Analytic tools allow you to analyze your marketing so you can make adjustments to improve ROI.

2. Leverage Other People’s Audiences

On average, businesses see a 6-to-1 return when they can find and engage people who already have the audience they want, then leverage that audience to build their own.

3. Use SEO to Get Found Online

93% of online experiences begin with a search engine. When you properly optimize your site and content for search engines, you’ll increase your rankings and get more traffic.

4. Create Retargeting and PPC Online AdsVisitors who are retargeted with display ads are 70% more likely to convert on your website. Plus, retargeting ads you can lead to a 1046% increase in brand searches.

5. Use Social Media to Drive TrafficThere are billion people who have active social accounts who are online 2-3 hours per day! This gives businesses an incredible new channel to drive traffic and find new customers.

6. Convert Visitors with Landing Pages56% of all website clicks are directed to a landing page, not the home page. Use your landing pages to deliver premium content and convert visitors into actionable leads.

7. Use Opt-In Forms to Boost Conversions

Opt-in forms are one of the quickest ways to get more leads. Studies show that businesses who add various opt-in forms their website can increase conversion rates by 1000% or more!

8. Create Value with Content Offers

Premium content offers like eBooks and email courses generate 3 times as many leads as traditional outbound marketing and costs 62% less.

9. Set Up Marketing Automations

Businesses that can successfully automate their lead nurturing process with targeted messages, see a 10% or greater increase in revenue in just 6-9 months.

10. Send Emails to Close More Sales

Email marketing is consistently voted the most effective marketing channel.