Does Google Adsense CPM count each page a visitor views?

Does Google Adsense CPM count each page a visitor views?



About : Google Adsense CPM ads. CPM stands for "cost per 1000 impressions.", As a publisher, you'll earn revenue each time a CPM ad is served to your page and viewed by a user. CPM ads compete against cost per click (CPC) ads in our ad auction, and we'll display whichever ad is expected to earn more revenue for you.

Does Google Adsense CPM count each page a visitor views?

A better estimate would be each "ad" a visitor views that so happens to be CPM. There's:

  • Page views and no impressions. If a visitor has adblock on, they won't see your ads=absolutely no income.
  • Page views and CPC impressions. Visitor will see an ad that only pays you if they click on it. If they don't click on it=no income.
  • Page views and CPM impressions=this is the only one counted towards your revenue.

Revenue per thousand impressions (RPM) :

Revenue per 1000 impressions (RPM) represents the estimated earnings you'd accrue for every 1000 impressions you receive. RPM doesn't represent how much you have actually earned; rather, it's calculated by dividing your estimated earnings by the number of page views, impressions, or queries you received, then multiplying by 1000.

Formula :

RPM=(Estimated earnings / Number of page views) * 1000

For example :

  • If you earned an estimated $0.15 from 25 page views, then your page RPM would equal ($0.15 / 25) * 1000, or $6.00.
  • If you earned an estimated $180 from 45,000 ad impressions, your ad RPM would equal ($180 / 45,000) * 1000, or $4.00.
  • RPM is a commonly used number in advertising programs, and you may find it helpful for comparing revenue across different channels.


Does Google Adsense CPM count each page a visitor views? < Google Adsense Tips

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