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Apple acquires Music development startup Platoon

8 Dec, 2018

Apple acquires Music development startup Platoon

Apple has acquired artist development startup Platoon, reports TechCrunch. Platoon works with creators to produce and distribute their work, and it uses analytics to target audiences and build marketing strategies. Notable acts Platoon has worked with in the past include Billie Eilish and Jorja Smith.

The acquisition of Platoon could serve to bolster Apple’s Up Next platform, which allocates resources to up-and-coming artists.

Apple acquires Music development startup Platoon <

TechCrunch

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