Mobile Deep Linking Wiki
Mobile Deep Linking Wiki
In the context of apps, Mobile deep linking consists of using a uniform resource identifier that links to a specific location within a mobile app rather than simply launching the app. Deferred deep linking allows users to deep link to content even if the app is not already installed.
[caption id="attachment_25528" align="aligncenter" width="805"] Image : Mobile Deep Linking[/caption]
fb://profile/33138223345 is an example of a mobile deep link. The URI contains all the information needed to launch directly into a particular location within an app, in this case the profile with id '33138223345', i.e., the Wikipedia page, within the Facebook app, instead of simply launching the Facebook app fb://.
Google allows app developers who have both iOS and Android apps to surface in-app content via mobile Google searches. Developers will need to submit their app and deep linking apps on both iOS and Android to be indexed by Google