Match Types for Keywords with $1000-$1500 Monthly Budget

A post on Reddit:

Hi everyone! I just opened a business where I offer online live courses for students in grades 1–8. I'm looking to do Google ads. My monthly budget is around $1000–$1500.

I have 5 ad groups: general, English, coding, math, and science. Each ad group has about 5–10 keywords.

Here are the keywords (work in progress) I have for coding, for example:

• Coding classes for kids 
• Coding for kids
• Online coding classes for kids
• Coding school for kids
• Online coding tutor
• Virtual scratch-coding classes for kids
• Virtual coding classes for kids
• Coding camp for kids
• Python classes for kids 
• Computer science classes online for kids 
• Programming classes for kids

Based on my budget, how do I know which keywords to make broad, phrase, and exact? I appreciate any help or advice. Thank you in advance!

Match Types for Keywords with $1000-$1500 Monthly Budget

I haven't checked, but I'm sure if you have $1000-$1500/month, you're going to run out of money with one single keyword like "coding classes for kids" in less than a week, so focus on what makes most sense to you in terms of return and investment.

Examples:

You know best, so you'll have to choose for yourself. If computing classes make the most money, maybe it's a good start, but if the competition is strong in computing classes, a lead will cost you more money.

Online science might not make as much money, but there aren't many people in this segment, so it's less costly to get leads.

Anyway, here are a few (handwritten) generic tips:

• Ensure conversion tracking is in place.
• Try sticking with Exact/Phrase at first for enhanced CPC.
• Your budget isn't going to allow you to work very well with Broad Match, which works best with automated bidding. It's not an issue in itself.
• If you have too little traffic coming through, then you can scale up by targeting more keywords.
• If you're limited by budget quickly, scale down what's working. If you don't know what works, refer to my initial point and focus on what makes sense to you as a business.
• Look at volumes and CPC according to the Keyword Planner to see if there are any opportunities to get cheaper traffic coming through.
• Make sure geotargeting is set up correctly.

Prevent as much waste as possible by excluding keywords such as "free," because these things exist. And by extension, eliminate future waste by cleaning your search terms regularly.

Good luck!