Facebook announces overhauled, simplifies Messenger app
Facebook thinks the Messenger mobile app has become too cluttered for its 1.3 billion users, and is rolling out a new version that addresses that complexity, plus lays the groundwork for its Stories ad business.
[caption id="attachment_24326" align="aligncenter" width="940"] Facebook News[/caption]
Facebook's simplified navigation and top and bottom tab menus are getting overhauled, the company has announced. Stories, the feature that allows users to add a collection of photos and videos, gets much more prominence in the new Messenger app, appearing in both the Chats and People tab.
Facebook is making a bet that its Stories ad format will boost ad revenue in the long term across its Messenger, Facebook, WhatsApp, and Instagram businesses.