Facebook announces overhauled, simplifies Messenger app
Facebook announces overhauled, simplifies Messenger app
Facebook thinks the Messenger mobile app has become too cluttered for its 1.3 billion users, and is rolling out a new version that addresses that complexity, plus lays the groundwork for its Stories ad business.
[caption id="attachment_24326" align="aligncenter" width="940"] Facebook News[/caption]
Facebook's simplified navigation and top and bottom tab menus are getting overhauled, the company has announced. Stories, the feature that allows users to add a collection of photos and videos, gets much more prominence in the new Messenger app, appearing in both the Chats and People tab.
Facebook is making a bet that its Stories ad format will boost ad revenue in the long term across its Messenger, Facebook, WhatsApp, and Instagram businesses.