What's Trending in SEO? Know here

20 Feb, 2024

SEO is about staying on top of the latest trends. With mobile and voice search trending, local SEO is trending too. Create high-quality, optimized videos to stay ahead of the curve. Image optimization with relevant keywords is key for visual search trends.

Here are some of the hottest topics in SEO right now:

Focus on User Intent and Helpful Content:

Matching search intent. Understanding what users are looking for when they search for terms is crucial. Creating content that addresses their needs and provides value is the key to ranking well.
Author expertise:. Google prioritizes content from trustworthy sources with expertise in the field. Building your credibility and establishing yourself as an authority is essential.
Long-form content. While short-form content has its place, longer, in-depth pieces tend to rank higher and provide more user value. Aim for comprehensive and informative content.

Technical SEO Matters:

Core Web Vitals/PageSpeed Insights. Google continues to emphasize page speed, mobile-friendliness, and user experience. Optimizing Core Web Vitals is crucial for both ranking and user engagement.
Mobile-first indexing: Google prioritizes mobile versions of websites for indexing and ranking. Ensure your website is fully optimized for mobile devices.
Accessibility: Make your website accessible to everyone. It includes users with disabilities. It is not only the right thing to do but can also positively impact SEO.

What’s trending in SEO? Know here

Emerging Trends:

AI-powered content creation. While AI writing tools won’t replace human expertise, they can assist with content creation and optimization. But, focus on original and valuable content created by humans.
Voice search optimization: The popularity of voice search is growing rapidly. Optimizing your content for natural language queries is becoming increasingly important.
Local SEO dominance. Local search continues to be a major player, especially with more users searching for businesses and services close to them. Ensure your local SEO strategy is strong.
Video content marketing. Video is a powerful engagement tool that can boost SEO performance. Consider incorporating video content into your strategy.

More points to consider:

Link building remains important. High-quality backlinks from relevant sources still hold significant weight in SEO.
Brand SERP optimization. Building a strong brand presence online can have a positive impact on search rankings.
Personalization and zero-click searches. Google may personalize search results more based on individual user data. Consider how to adapt your strategy to this potential shift.

Supercharge Rankings with E-A-T & Expertise:

Machine learning and AI are revolutionizing content creation, keyword research, and competitor analysis. Trending voice search demands optimization for conversational queries and long-tail keywords. Video content trends higher, requiring high-quality, optimized videos to trend in organic results. User experience and E-A-T are trending factors, demanding high-quality content.

Content: Craft deep, researched content bursting with niche knowledge. Cite sources, use data, be clear.
Authors: Show off author expertise with clear bios highlighting achievements. Consider dedicated author pages.
About Us. Tell your compelling story, showcase your team’s expertise, mission, and values in your About Us.
Backlinks. Earning backlinks from high-authority sites is like getting an expert’s vote of confidence.
Brand Buzz: Get mentioned in top publications and online communities to build authority.
Recognition: Highlight awards, certifications, or recognition to boost trust.
Website Security: HTTPS encryption and a malware-free site create a trustworthy user experience.
Transparency: Be upfront about content creation, editorial policies, and advertising.
User Engagement: Encourage user interaction through comments, forums, and social media.
YMYL Focus. For sensitive topics like health, finance, and legal matters, double down on expertise and trust.
Stay Updated: Regularly refresh content with new info and address current trends.
Mobile-Friendly. Make sure your site is mobile-optimized for a great user experience and a ranking boost.