The 20 Most Expensive Keywords in Google Ads

31 May, 2024

How Does Google Make Its Money: The 20 Most Expensive Keywords in Google Ads.

What are the most expensive keywords? We used data from our Free Keyword Tool to find out!

Keyword: Cost per and Click (CPC)

  • Insurance/$54.91
  • Loans/$44.28
  • Mortgage/$47.12
  • Attorney/47.07
  • Credit/$36.06
  • Lawyer/$42.51
  • Donate/$42.02
  • Degree/$40.61
  • Hosting/$31.91
  • Claim/$45.51
  • Conference and Call/$42.05
  • Trading/$33.19
  • Software/$35.29
  • Recovery /$42.03
  • Transfer/$29.86
  • Gas and Electricity/$54.62
  • Classes/$35.04
  • Rehab/$33.59
  • Treatment/$37.18
  • Cord Blood/$27.80
The 20 Most Expensive Keywords in Google Ads

The Most Expensive PPC Keywords

How does Google make money? Surprisingly, 97% comes from online pay-per-click advertising. We can’t get enough PPC; that’s why we decided to conduct some research and find out what the most expensive keywords are in Google.

Some of our results about the most popular and most expensive PPC keywords were to be expected, while some (like cord blood and mesothelioma treatment) surprised us and our readers.

That's fascinating! It's surprising to learn that Google makes such a significant portion of its revenue through PPC advertising. 

Understanding the Landscape

Knowing the most expensive keywords can be valuable for businesses and individuals. Businesses can use this information to make informed decisions about their PPC strategy, while individuals can be more aware of the potential costs associated with certain online searches.

The world of PPC is constantly evolving. As user behavior and search trends change, the most expensive keywords will likely shift as well.

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