Selena Gomez Announces her first fashion line for Coach

10 Aug, 2018

Selena Gomez Announces her first fashion line for Coach

After being an ambassador for the brand since December 2016, starring in Coach’s ad campaigns and collaborating on a handbag range, Selena Gomez is trying her hand at designing a full ready-to-wear capsule collection for the first time.

“I’m so proud of the collection,” the pop star said in a press release. “What I love most about working with the Coach team is that they just know how I dress. Everything felt authentic from the beginning.”

Gomez added, “Getting to create my own collection with Stuart has been such a fun process, and I can’t wait for everyone to see what we have been working on over the past several months.”

About Coach Company

Coach IP Holdings LLC is an American company specializing in luxury accessories such as handbags. In February 2013, Coach named Victor Luis president and chief commercial officer and announced that he would become chief executive officer in January 2014, with Lew Frankfort continuing as executive chairman.

In 2013, Coach generated $5 billion in sales and operated approximately 1,000 directly operated locations globally, including North America, Japan, China, Singapore, Taiwan, Malaysia, Korea, and Europe. The Coach Foundation was established in 2008 to support organizations that "empower" and educate women and children around the world.