Nokia company modifies its famous logo

Nokia company modifies its famous logo

Technology: With a new logo and an emphasis on fast growth, Nokia (NOKIA.HE) has changed its brand image for the very first time in over 60 years.

Five diverse forms combine to form the word Nokia in the new logo. Depending on the application, a variety of colors have replaced the characteristic blue of the previous logo. In an interview, the company's CEO, Pekka Lundmark, stated that "there was the association with cellphones, and today we are a commercial technology company."

"We achieved very good 21% growth in enterprise last year, which is now about 8% of our revenues, or roughly 2 billion euros ($2.11 billion)," Lundmark added. As soon as we can, we want to increase that to double digits.

Why the Nokia Corporation changed its iconic logo?

The majority of their customers are in the manufacturing sector, so major technology companies have started collaborating with telecom equipment manufacturers like Nokia to provide private 5G networks and equipment for automated factories to them. "There is a strong signal." "We only want to work for companies where we can see international leadership," added Lundmark.

In their pursuit of datacenters and factory automation, Nokia will also be competing against major IT giants like Microsoft (MSFT.O) and Amazon (AMZN.O).

Author's Note on Nokia New Logo:

The logo was not the problem; rather, Nokia's main problem is that it does not provide value for money smartphones. Should they also have to change their product and pricing strategy, then only the new logo will be justified.

From other people's comments, it nearly appears like the vote is clear. Nokia is shifting to new companies as the rest of the world searches for the older Nokia with Symbian. The classic Nokia should once again enter the smart phone market right away! Haha.

Nokia company modifies its famous logo