What is Google Trends? State its features

1 Mar, 2023
Blog: Google Trends is a tool provided by Google, that allows users to see how frequently specific search terms or topics are being searched for on Google. The numbers displayed on Google Trends do not represent absolute search volumes but rather the search interest relative to the total number of searches during a specific period and geographic location.

How does Google Trends work? List its characteristics

Here are some of the key features of Google Trends:

  • Search terms: Google Trends allows you to search for any keyword or phrase and see how often it has been searched for on Google over a certain period of time.
  • Time range: You can specify the time range for which you want to see search data, ranging from the past hour to the past five years.
  • Location: Google Trends allows you to see search data by geographic location, such as country, state, or city. You can also compare search data between different locations.
  • Related queries: Google Trends shows related queries that are commonly searched for alongside the keyword you entered.
  • Topics: You can explore trending topics and see how their popularity has changed over time.
  • Visualisations: Google Trends provides various visualisations, including line charts, bar charts, and maps, to help you understand search data more easily.
  • Real-time data: Google Trends also provides real-time data on what people are searching for right now.
Overall, Google Trends is a powerful tool that can be used for a wide range of purposes, from understanding consumer behaviour and market trends to tracking the popularity of news events and social media hashtags.

What is Google Trends? State its features

What is the value of 100 in Google Trends? 

The number 100 on Google Trends represents the peak popularity of a particular search term or topic during a specific time period and location. For example, if a search term or topic has a score of 100 in the United States in the last 12 months, it means that it had the highest level of interest during that period compared to all other search terms or topics. Similarly, if the score for a term is 50, it means it is half as popular as the one with a score of 100.

It's important to note that the actual search volumes or traffic numbers are not revealed by Google Trends, so the scores only give a relative comparison of interest between different terms or topics.
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